HALLMARK DATA SYSTEMS

Subscription fulfillment, data integration, digital media, and broadcast e-mail services to B2B media companies

Hallmark Data Systems is the leading provider of subscription fulfillment, data integration, digital media, and broadcast e-mail services to business-to-business media companies. Hallmark Data Systems has been in business for more than 40 years and provides its wide array of services to more than 65 publishers representing more than 380 magazine titles. The circulations of most of these titles are audited by ABC or BPA.

Hallmark provides publishers a wide range of services, relieving them of many labor-intensive operations such as:

• Front-end clerical labor and supervision
• Subscription qualification/renewal file management
• Broadcast e-mail
• Broadcast e-mail analysis tools to better target e-mail campaigns
• Website gatekeeping via login/password authentication
• Web form creation tools
• Database and data integration
• Lead generation
• Data mining
• Customized programming services
• Digital edition creation
• Extensive reporting capabilities

Hallmark has best-in-class programs in place that ensure the highest quality and greatest file integrity, giving its clients greater peace of mind. A highly qualified and seasoned staff adds years of experience to any publishing media team.