In Fall 2010, Hallmark Data released eCom, an email system that allows clients to manage and automate email campaigns, deliver SMS text messaging, as well as access Facebook and Twitter. This year, Hallmark will deploy 1 billion emails for clients that range in content from newsletters and digital editions to promotional email designed to generate conference or webinar registrations.

By using eCom's robust selection of Segmentation Tools, clients can create distinct groupings of subscribers that should receive specific messages from targeted brands. Other features include Lifecycle Marketing Automation, which engages subscribers with email paths based on their interactions, and the Newsletter Efficiency Engine, which can turn 50 newsletters into a single message containing limitless amounts of content and dynamically selected ads based on the reader's preferences and behavioral data.