PRADCO OUTDOOR BRANDS

PRADCO Outdoor Brands was founded in 1960 as Plastics Research and Development Corporation, a custom injection molder that soon became one of the largest injection molders in the Southwestern United States. Founded by an avid angler who felt lures molded of plastic would perform better, last longer and be more affordable than traditional wooden lures, PRADCO entered the fishing lure business under the brand name “Rebel®.”

Since that time, PRADCO Outdoor Brands has not only grown to become the world’s largest manufacturer and marketer of plastic fishing lures, it is a leading manufacturer and marketer of game calls, scents, hunting decoys, game feeders, game cameras and treestands to hunters and anglers throughout the world.