Founded in 1960 as Plastic Research and Development Corporation, PRADCO soon became one of the largest injection molders in the Southwestern United States. In 1962, when an avid angler felt strongly that lures molded of plastic could perform better, last longer and be more affordable than traditional wooden lures, PRADCO launched its first line in the fishing industry with the Rebel brand.
Today, PRADCO Outdoor Brands is one of the world’s largest manufacturers of plastic fishing lures. It is also a leading manufacturer and marketer of game calls, scents and attractants, hunting decoys, game feeders, game cameras and tree stands. PRADCO’s powerful portfolio ranges from Bomber Saltwater Grade, Yum and Lindy Fishing Tackle to Knight & Hale Game Calls, Summit Tree Stands and Moultrie Game Cameras and Feeders. PRADCO is poised to leverage its brands across new and existing consumers within the hunting and fishing categories around the world.
Ron Ten Berge,
5724 Highway 280 East
Birmingham, AL 35242