PRADCO Outdoor Brands, a division of EBSCO Industries, Inc.


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Summit Treestand, hunter aiming over a river

www.lurenet.com

John Woller, Jr.
President and General Manager

715 Summit Drive SE
Decatur, AL 35601
Phone: (256) 353-0634
Fax: (256) 353-9818

PRADCO Outdoor Brands

PRADCO Outdoor Brands was founded in 1960 as Plastics Research and Development Corporation, a custom injection molder that soon became one of the largest injection molders in the Southwestern United States. Founded by an avid angler who felt lures molded of plastic would perform better, last longer and be more affordable than traditional wooden lures, PRADCO entered the fishing lure business under the brand name “Rebel®.”

Since that time, PRADCO Outdoor Brands has not only grown to become the world’s largest manufacturer and marketer of plastic fishing lures; it is a leading manufacturer and marketer of game calls, muzzleloading rifles, scents, hunting decoys, game feeders, game cameras and tree stands to hunters and anglers throughout the world.

The PRADCO Sales Force supports and represents each division within PRADCO Outdoor Brands. These sales representatives are located across the United States and call on PRADCO customers, from independent hunting and fishing retailers to bigbox category retailers, distributors, regional retail chains and mass merchants.