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Hunting with the Wollers
New Television Show Serves as Window into Woller
Family Lifestyle

Johnny, Ron, Will and their father, “Big John” Woller have created a hunting show that extends beyond the typical outdoor show with “Summit’s High Places” from Summit Treestands, a division of PRADCO Outdoor Brands.

The show follows a family with a common interest: hunting. By combining family antics, expert advice and complex computer graphics, “Summit’s High Places” is geared to please and instruct both the novice and the expert hunter.

Will Woller, advertising and marketing manager for Summit Treestands and one of the hosts of the show, said he saw a need in the hunting community for a show like this and is confident “Summit’s High Places” will help fulfill that need.

Show guests include family and longtime friends of the Wollers or individuals who have a background with Summit. This keeps the interaction familiar since most of the guest hunters have hunted with the Wollers before. The Wollers choose familiar locations for each episode as well, drawing from their collective experience.

The show will utilize computer-generated graphics to enhance and illustrate tips and technologies on each episode. For example, a show may use a diagram to instruct hunters where to position themselves to be upwind, where the animal they are hunting cannot catch their scent.

These segments make the show visually stimulating, but the diverse background of the Woller family members makes the information the show provides engaging. “Big John” Woller worked for NASA as an aerospace engineer before founding Summit Treestands. Johnny also worked as an aerospace engineer before designing products for PRADCO. All of these men are creative and innovative when it comes to inventing state-of-the-art hunting equipment or simply going bow hunting.

Woller said the show could be informative to anyone who tunes in, with segments covering topics such as dealing with game management and kids and hunting. No matter the level of hunting expertise a viewer possesses, he or she will learn something from watching an episode of “Summit’s High Places.” The show airs on Men’s Outdoor Recreation or MOR, formerly known as The Men’s Channel. Each season will consist of 13 episodes, and new seasons will usually air beginning in late summer and ending in early winter. Each new episode will premiere Friday night and will rerun Tuesday afternoon. A third running of each week’s show is being considered. The show is also airing on Wild TV in Canada. Woller said he and the other hosts are excited about the show and are already receiving requests to have the series available on DVD. “The Woller extended family dynamic is critical to the success of ‘Summit’s High Places,’” Mike Simpson, general manager of Commonwealth Productions (the PRADCO subsidiary that produces the show), said. “We’ll see that develop and progress as the show continues. Viewers get attached to the guys, and even vicariously feel like they are part of the family experience. Everyone enjoys watching brothers and dads and friends picking on each other, keeping one another honest and just generally enjoying life. It’s very contagious.” Summit Treestands will soon have a completed studio with more than 1,200 square feet of floor space and 17-foot, 4-inch high ceilings to shoot indoor segments of the show as part of an expansion announced earlier this year. Other major sponsors of the show include several divisions of PRADCO: Code Blue, Knight & Hale Game Calls and Knight Rifles.

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