Think fast, print faster. That’s the motto at EBSCO Media’s (EM) Digital Print Center, where brand new Ricoh digital printers are now gracing the production floor at every turn. The cutting-edge entourage was brought online in October 2009 and includes two high-speed color printers, three black-and-white printers, several binding and finishing options, and a powerful collateral management system.

The new printers feature Intelligent Color Management, which allows operators to fine-tune color output to suit a variety of needs (like PMS color matching on logos). That’s the sort of capability that makes designers happy.

The new system software provides an automated solution for creating, printing and managing the delivery of static, versioned and variable data pieces. This system enables clients to:

Open an Online Marketing Store for an Entire Organization
Users can request all types of marketing collateral in an on-demand environment. Items like business cards, brochures, direct mail pieces, stationery and promotional items are accessible 24 hours a day, 7 days a week.

Lock Down Branding
Clients can offer either templates or finished marketing pieces on their digital storefronts that maintain control over their company’s key branding elements. Marketing, not users, determines which elements of the designs are fixed and which are flexible.

Create Ultra-Personalized Customer Communications
Put your data to work with dynamic messaging and imagery to create one-to-one eye-catching marketing pieces. Substantially increase response rates, return on investment (ROI), customer retention and brand awareness.

Purchase Lists While Ordering Print
Accudata and GeoSelector™ are fully integrated mailing list solutions that can automatically provide targeted demographic lists for direct mail campaigns.

Build Intelligent Forms
The system can produce versioned documents with dynamic forms that use conditional if/then logic to control form elements, eliminating the need for multiple templates.