PRADCO-Fishing Runs Wild in South Africa

In June, PRADCO-Fishing signed a new distributor in South Africa, and the company is wasting little time in making its mark on the fishing industry. "Sensational Tackle is on pace to become our largest distributor in the Southern Hemisphere right now," Bruce Stanton, vice president and general manager of PRADCO-Fishing, said. "Sensational Tackle General Manager Ridwan Dockrat understands our brands and understands how to promote them."

The South African market is similar to the U.S. in that largemouth bass is the primary freshwater sport fishing specie. Because of that, there is a built-in knowledge of PRADCO-Fishing’s brands by South African tournament and recreational bass anglers.