Shades of the Sea

Much like a string of pearls or a classic white shirt, the Vera Bradley brand has become a fashion staple since it was introduced almost 30 years ago as a feminine alternative to luggage and travel accessories. Based out of Fort Wayne, Ind., Vera Bradley presents a classic collection of travel and everyday essentials that consists of quilted cotton fabrics and colorful patterns. Boasting such simplistic and stylish designs, it’s no surprise that the Vera Bradley advertising team was drawn to the classic white façade of Alys Beach to introduce their newest patterns for the summer 2010 catalog, including patterns such as Call Me Coral, Sittin’ in a Tree and Night and Day.

The catalog, which leads you down the path of beachside towns along Scenic Highway 30-A, features products thoughtfully situated against familiar Alys Beach landmarks including the 1950 Willys-Overland Jeepster, George’s at Alys Beach and the Caliza Pool. As quoted in the catalog, “Nearby Alys Beach is just a quick jaunt from Seaside. There, the white quartz sand sets the backdrop, echoed by pure white buildings. One word? Sublime.”

You can see more of Alys Beach featuring the newest Vera Bradley collections in the catalog and on the Vera Bradley Website.