Who Dat Catches 'Dem Fish For Bomber Saltwater

Weedless spoons have long been a mainstay for coastal and inshore anglers for big redfish, sea trout, snook and other predatory fish, and Bomber Saltwater’s new Who Dat Rattlin’ Spoon and Who Dat Spinning Rattlin’ Spoon takes the lure category to a whole new level with their new high-tech materials and innovative design. Designed and tested in the Louisiana marshes, the Who Dat Spoons have a special rattle chamber built into the body and produce both high- and low-pitched sounds to attract fish. The lightweight but incredibly tough new construction material prompts the lure to ride high in the water column, allowing anglers to work the lure slowly in typically shallow marsh water.

“While the weedless spoon made its first appearance 100 years ago, the history of a rattling spoon like this goes back to two products,” said Saltwater Division Manager Kim Norton. “The first is the Rebel Talking Spoon that was around in the mid-1970s, and the other was the Norton Brass Rattl’r in the 1990s, but we’ve taken those designs and improved on them to make a much better mouse trap. Our goals were to create a spoon that could be cast long distances even against the wind, one that would work well in shallow water, withstand hard-fighting saltwater fish, with a truly weedless design via the split end on the new weed guard, rattles and the added flash of the spinner blade on one model.”

Adding to the buzz created by the new spoon is the origin of the name. New Orleans Saints fans immediately recognize “Who Dat” as a statement closely related to their team. Norton said the name was around long before the Saints. “The Johnny Reb Lure Company out of Clinton, Miss., had a spinnerbait called the Who Dat back in ‘68 or ’69,” Norton said. “The term ’Who Dat’ was around in folks’ vernacular years before that, too. We can look for this Who Dat to dominate its category for seasons to come.”