PRADCO Outdoor Brands acquires Whitetail Institute

Posted on February 22, 2019

PRADCO Outdoor Brands (PRADCO) has acquired Whitetail Institute of North America, the creator of the food plot industry and a leader in deer nutrition products for 30 years.

Like PRADCO, Whitetail Institute has a long record of commitment to their employees, dealers, consumers, and the outdoor way of life. Whitetail’s success in product research and development, commitment to quality, and excellent customer service is a great fit for PRADCO Hunting and will help drive the Hunting division’s strategic growth plan of building on our strengths and getting closer to our consumers.

PRADCO will support Whitetail Institute’s existing operational and growth plans to ensure continuity in product quality, inventory supply, customer service, and competitive pricing. Whitetail Institute will continue to operate from its Pintlala, AL headquarters. William Cousins, who has been with Whitetail Institute since its beginnings, will lead the company as General Manager.

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